Approach
I help leadership teams move from fragmented data and reactive reporting to clear, defensible decision systems.
My approach combines executive-level judgment with hands-on technical execution — ensuring analytics systems are both trusted and actually used.
How I Work
Start with decisions, not dashboards
I begin by understanding the decisions leadership needs to make, the tradeoffs involved, and the risks of getting them wrong — not by jumping straight to metrics or tools.
Design systems that scale
I design analytics systems that are durable, standardized, and extensible — reducing one-off reporting and creating a single source of truth leadership can rely on.
Build for accountability and adoption
Every system is designed with ownership, incentives, and adoption in mind, so analytics drive behavior rather than sit unused.